Just days after launching Google translate in Hindi for the Indian audience, Google’s YouTube announced the launch of its local Indian site (www.youtube.co.in). YouTube India offers local features such as promoted videos, featured videos, and homepage promotions, localized user interface and help center, user support and community features (such as video ratings, sharing and content flagging).

Speaking on the launch of YouTube India Steve Chen, CTO and co-founder of YouTube said, "for a culture that is steeped both in video and in storytelling, and where everyone has a voice - YouTube India will not only offer Indian users more relevant content but also provide a platform to share India's unique and diverse culture and lifestyle with the largest online video community in the world.”

YouTube will show all the content uploaded by Indian users as “top favorites” and “recommended content” on the local YouTube site.

The famous online video community, YouTube, in India is already in partnership with popular brands like IIFA, Ministry of Tourism, IIT Delhi, NDTV, UTV, Zoom TV, to name a few across a range of genres, to bring Indian content to more people in new ways.

Soujanya: Google News