For developers: "Geneva" helps simplify user access for developers by externalizing access logic from applications via claims, and reducing development effort with pre-built security logic and integrated .NET tools.
For IT professionals: "Geneva" helps IT efficiently deploy and manage new applications by reducing custom implementation work, consolidating access management in the hands of IT, helping establish a consistent security model, and facilitating seamless collaboration between organizations with automated federation tools.
For information workers and consumers: Users can benefit from help navigating logins, managing different personas, and controlling how personal information is shared.

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