Online shopping has tremendous benefits. One of the biggest advantages of shopping online is the ability to choose your favorite clothes and accessories from the comforts of your home or office. Another big advantage of online shopping is the discounts being offered. Some online portals offer as much as 50% off discount to ward off the competition. In today’s ever competitive world of online marketing, big players such as Joules have to be strategic while trying to win new customers over.
One of the biggest things that attract customers is the prospect of saving money. With discounts as big as 50% off discount, it would be very difficult for new customers to look the other way. Many online shopping portals also offer freebies and free shipping as well however most of this free stuff is too common on most websites. To stand out and stay ahead of the competition websites need to do something drastically different. Offering a huge discount makes things a lot easier for the customer to come to the website and for websites to build a loyal customer base.
Once customers come to a website, the quality of products can convert them into a potential sale. However creating a potential lead with the help of discounts and offers is a strategy online portal needs to employ well. Not a lot of companies realize the potential of online shopping. This multimillion dollar industry needs to be treated with utmost care else things can go wrong.
With big companies such as Joules capturing customers with their quality of products and attractive discounts, there is very little other manufacturers can do rather than hope that these portals fail. One of the best things to do is start small and lower the initial margins. Make the customers benefit from the initial profits and success will not be too far behind.